Supreme Fashion story

The brand was launched in 1994 by James Jebbia. He opened a skateboard and clothing store on Lafayette Street, the heart of New York City’s hip fashion scene. Jebbia had previously worked with Shawn Stussy, a skateboarder, and designer. During this period, Jebbia got drawn to the edgy and cool style of the young skaters in the city. Today, the Supreme brand is known to sponsor several professional skaters, including Justin Pierce and Harold Hunter, who featured in the 1995 cult classic movie ‘Kids.’ It was a controversial movie that drew attention to the skating culture and fashion of the mid-90s. So when Supreme opened the first store, the first set of employees were extras from this movie.