Replay Fashion story

Replay Established in 1981, Fashion Box S.p.A. is now one of the leading international companies in the denim sector. The Italian Group which is based in Asolo (Treviso) creates, promotes and distributes men’s, women’s and children’s casual wear, accessories and footwear. It trades under the brands REPLAY, REPLAY&SONS, WE ARE REPLAY

REPLAY takes its name from the concept of “remaking”, “re-creating” and “re-elaborating”, which appealed to its founder Claudio Buziol when he saw the word come up on his TV screen during a football match.