Oxbow Fashion Story

The first French surfwear brand was created in 1985 in Normandy. The word OXBOW, which means a "bow-shaped bend in a river" in early American English, was chosen by the brand's founders, Fabrice Valéri and Isabelle Cachot, from terms found on a map of the United States. They were immediately won over by its two syllables, phonetics and graphic potential. The young entrepreneurs got into the habit of finding inspiration and names for their collections from vintage maps that arouse the desire to travel.