DC Fashion story

In 1989, at the age of 22, Ken Block, a snowboarder, began creating a line of screen-printed T-shirts that would become the Eightball brand. He honed his computer design skills at Palomar Community College in San Marcos, California, where he met a skateboarding schoolmate, Damon Way, in an algebra class a few years later. Way helped find stores to sell Eightball clothes. Way's brother, Danny Way, became one of the first pro skateboarders to endorse the line.