Timberland Fashion story

Timberland story started in 1952 when our founder, Nathan Swartz, bought a half-interest in the Abington Shoe Company. He worked his way up from an apprenticeship after immigrating to the United States and eventually bought out his partner and welcomed his sons into the business.

The Abington Shoe Company soon moved to Newmarket, New Hampshire, located in a tiny corner of New England known for its majestic mountain ranges, rocky shorelines, dense forests, rivers, lakes, and access to great east coast cities. This part of the world experiences every type of weather—blizzards, instant rainstorms, bitter winters, and summer heat waves.

Stepping outside in any kind of weather was a problem Timberland was born to solve.

In 1973 the original waterproof boots called the “Timberland” were invented. They were rugged, well-crafted, and—thanks to an innovative injection molding technique which was new to the footwear industry—they withstood the elements. These premium “yellow” boots set new standards for waterproof performance in the footwear industry.