Acne Studios Fashion Story

Acne Studios was founded in 1996 in Stockholm, Sweden as part of the creative collective ACNE that focused on graphic design, film, production and advertising. In 1997, cofounder Jonny Johansson created 100 pairs of raw denim jeans with red stitching and gave them away to friends and family. Wallpaper and Vogue Paris quickly picked up on the popularity of the jeans and Acne Studios rapidly expanded their fashion offering outside of denim.

In 2006, Acne Studios became a standalone company and separated from other entities within the collective ACNE such as Acne Film, Acne Advertising and Acne Digital,