Wrangler Fashion story

Wrangler is the everyday performance denim brand. Since the dawn of our denim, our inspiration and guide has been real life experience; we believe that clothing should be designed to fit the needs of the people wearing it.
This has been true since Wrangler was launched in 1947 in Greensboro, North Carolina, on a platform of innovation and an idea to create the best-possible jean, jacket and shirt for cowboys. We added special features designed to add functionality to jeans; flat rivets that wouldn’t scratch your saddle, watch pockets, felled seams for a more comfortable cowboy ride.