Guerrilla-group Fashion Story

Guerrilla Group or GG was founded in 2013 by Andrew Chen and his partner Anthony. Both of them had no background in fashion – Andrew was major in art & marketing, Anthony was a graphic designer. Everything they created was learned by doing.

The brand started with a leather accessories collection. In 2014, they came up with the first apparel for the Guerrilla Group as a Tee-shirt. They kept trail and improved their first mistakes within the design process such as , fabric, pattern making, material etc. Then they finally started the first ready to wear collection in Fall/Winter 2014.

Now, Andrew Chen is the Co-founder and Executive Director while Anthony is the Creative Director. Guerrilla Group actually was the topic of Andrew´s graduate thesis. While working on his graduate dissertation back in 2013, he came up with the idea of starting a brand together as a practice-based project, since Anthony always was interested in making his own apparel & wanted to start a new brand. After graduation, they decided to continue working on it together.