DESCENTE Fashion Story

The "DESCENTE" brand was launched. Trademark registrated in 1961.

DESCENTE successfully developed cream-colored baseball uniforms and training pants made from pre-shrunk cotton fabric with a wool-like finish. Capitalizing on a baseball boom, these items became hit products. Based on advice from Japan's first professional skier, Kazuyoshi Nishimura, DESCENTE launched the RWSB, a windbreaker jacket that was compact for carrying. The name RWSB (pronounced "rausbee") is an acronym for "Rain-Wind-Snow-Break." 

Traditionally, ski pants had been worn inside boots. DESCENTE developed an improved "over-the-boot" style, which combined superior performance and style to become a huge marketing success.