AMIRI Fashionstory

Mike Amiri is the creative-director and founder of Amiri. This brand was founded in 2014 and started off as a single department store. Before this, Mike Amiri started off his label in the basement of a restaurant in Los Angeles, his hometown. Mike Amiri posted his work on Instagram and soon after this, his work got noticed by lots of people. The caption of Mike’s first Instagram post was: "Just making this for no reason at all. No sales, no editors, no stores in mind. I just want to make something really special."  After this, Mike got his own department section in a Maxfield store in Los Angeles.