Coco Chanel Fashion story

Coco Chanel opens her first store at 21 Rue Cambon in Paris aged 27. Initially a hat store known as ‘Chanel Modes’, it quickly grew a clientele of glamorous European actresses who admired (and imitated) the simple, elegant style of its proprietor.The iconic Chanel symbol was created at the very beginning of the fashion house, as a reflection of the main Gabriele Chanel principles: comfort, geometry, and clean lines. The symbol is composed of two mirrored and intertwined letters “C”, standing for “Coco Chanel”, enclosed in a thin circular frame.