Fila Fashion story

FILA was founded in 1911 in the small village of Biella, Italy. Although today the brand is Korean and mostly known for sneakers and sportswear, it started as a textile underwear manufacturer for local trade. After a few years, the brand started to focus on the international market and in 1973 FILA started to produce sportswear.

The clothing became particularly popular with tennis players and thus had its peak in the 1980s and 1990s. The sportswear brand received a boost when the tennis player Björn Borg started wearing clothes with the recognisable 'F' logo and winning several matches.