FACETASM was founded by Japanese designer Hiromichi Ochiai in 2007. The brand name ”FACETASM” is a neologism of the word “facet” which refers to one side of something many-sided. A side of one object and the back of that same object might have a totally different meaning. For us this means we don’t want to stick to any rules. We always aim for a new face, and take pride from our own set challenge. Our goal is to create clothes that move people’s hearts, and allow those people to have fun. Hiromichi Ochiai was awarded Designer of the Year at the 55th Fashion Editors Club of Japan in 2017, and was finalist at the 3rd LVMH Young Fashion Designers Prize in 2016.