Multibrand Roberto Cavalli Fashion story

Roberto Cavalli was born on November 15 1940 in Florence,Tuscany. His grandfather, Giuseppe Rossi, was a member of the Macchiaioli Movement, whose work is exhibited in the Uffizi Gallery. His mother was also a seamstress. While studying at the Academy of Art in Florence in 1957, Cavalli decided not to become an artist, instead experimenting by applying painterly techniques to textiles in ways that had not been practised before.

While still a student, he made a series of flower prints on knit that caught the attention of major Italian hosiery factories.In the early 1970s, he invented and patented a printing procedure on leather, and started creating patchworks of different materials. He debuted these techniques in Paris, immediately getting commissions from the likes of Hermès and Pierre Cardin.