Goorin Bros Fashion story

Goorin was born in Pittsburgh (Philadelphia) in 1895, which today has reached its highest point so far. Cassel Goorin laid the foundation stone for the brand that was later launched by his sons Alfred and Ted in 1921. Cassel's obsession with hats led him to create his own brand: Goorin, Shapira & Co; that when it was inherited by their children, it was renamed Goorin Brothers., its current name. They managed to expand their father's company by selling their products wholesale to the rest of the United States.

The ski industry was a key factor in the growth of the company.