Gucci Fashion story

Gucci was born in 1881 in a family of leather goods makers in Florence, Italy. In 1897, he started working as a porter in London’s Savoy Hotel. It was at Savoy where he found himself drawn to the artistically beautiful suitcases and trunks that the elite guests of the hotel carried with them. This inspired Guccio to return to his hometown in 1902 and work for a leather luggage maker, Franzi. He learned craftsmanship and fine-tuned his talent as a creator of outstanding pieces of luggage.

In 1921, Guccio left Franzi to found his namesake brand and opened the first Gucci store in Florence’s Via della Vigna Nuova and went on to launch another in Via del Parione.