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With this blog we tell the Fashionstory, lifestyle, must-haves, trends & fashion designers. If you are interested in a fashion story, brand, label or logo, use the search function and brand index on the website and find out the stories of many fashion brands and their raison d'être! 


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Are you ready to see fashion in a different way after reading your favorite fashionstory.
Every fashion brand and designer has its own story, slogan, lifestyle, purpose, reason, choice of materials, concept and fantasy about fashion, and they are very happy to share this with us. Uses our fashion blog button for free to access the brand database.


History about C.D. Company 

In 1978 Massimo Osti, a young graphic designer from Bologna who would go on to be recognized as the “godfather of urban sportswear,” changed the name of his brand Chester Perry, founded in 1971 and famous for its screen-printed t-shirts, to C.P. Company. This drier, more mature name inaugurated one of the most explosive and influential bursts of creativity in the history of sportswear.....


History about Dr. Martens

Dr. Martens Starting in 1901, the Griggs family were known for making boots in the small town of Wollaston, Northamptonshire in the English Midlands. They were at the very heart of the English shoe industry and for six decades Griggs’ footwear earned a solid reputation as sturdy, durable work boots.....


Blog about Saucony

Iconic Massachusetts brand Saucony boasts a rich heritage stretching back to roots in 19th century Pennsylvania on the banks of the Saucony Creek.  Having already carved itself out as a leader in sports footwear, the brand reached its golden age in the ‘80s and ‘90s with the creation of many of its iconic sneaker silhouettes. After a short lull, the brand has undergone a speedy resurgence in recent years which has propelled Saucony once more to be recognised as an innovative trend setter in the footwear industry.....


History about The North Face

The North Face named after the coldest, unforgiving side of a mountain. We've helped explorers reach the most elusive heights of the Himalayas. But the story of The North Face® begins, funnily enough, on the beach. To be precise, the North Beach neighborhood in San Francisco, about 45 meters above sea level. Here two hiking enthusiasts decided in 1966 to turn their passion into their job and to open a mountain sports shop.....


History about Woolrich

Founded in Pennsylvania in 1830, Woolrich is part of the fabric of the American outdoors. Our original products mirrored the American dream: wear Woolrich to pursue your goals, regardless of the elements. What started out as woolen garments to aid outdoorsmen in tough, cold conditions, carried on to supporting engineers in the Arctic.....