Y-3 Fashion story
Yamamoto born in Tokyo, graduated from Keio University with a degree in law in 1966. He gave up a prospective legal career to assist his mother in her dressmaking business, from where he learned his tailoring skills. He further studied fashion design at Bunka Fashion College, getting a degree in 1969.
Yamamoto debuted in Tokyo in 1977, followed by two more shows; a debut in Paris in 1981 and in New York in 1982. His first collection under the label Y's, focused on a collection for women that reflected typical men's garments, with clothes cut in uncluttered shapes with washed fabrics and dark colors. In an interview with The New York Times in 1983, Yamamoto said of his designs, "I think that my men's clothes look as good on women as my women's clothing. When I started designing, I wanted to make men's clothes for women."More recently he has expounded: "When I started making clothes for my line Y's in 1977, all I wanted was for women to wear men's clothes. I jumped on the idea of designing coats for women. It meant something to me – the idea of a coat guarding and hiding a woman's body. I wanted to protect the woman's body from something – maybe from men's eyes or a cold wind.
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